The Gender Gap? Women and Men Are Hard To Tell Apart In the Cloud

Men take more frequent backups of their photos, videos and other content, but women share it in Facebook more frequently and are more concerned about security when uploading it to cloud services. [ … ]

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Helsinki, Finland – August 27, 2013: Women may be stereotyped for liking shopping and shoes, and men for liking action flicks, but when it comes to the vast amounts of digital stuff we generate in the form of photos, videos and other content, how do the sexes differ? A recent F-Secure survey* shows that men pay more attention to how much content they have than women do, but women are sharing it in Facebook more frequently – and on top of that, there are also plenty of similarities between males and females.

When asked how much digital content in terms of photos, videos, documents and other files they have on their devices, women are less likely to know, with 46% of women to 23% of men saying they don’t know. 23% of men say they have over 100 gigabytes of content, to 12% of women.

As far as backups, 77% of men claim to back up their content to 75% of women. Of those, men are slightly more likely to use an online cloud backup service than women, at 25%, to 21% of women. The rest use hardware such as USB devices and CDs. Men back up their content more frequently, at 33% taking backups at least once a week, to 25% of women.

It always comes back to Facebook

When it comes to where we upload that content, whether for storage purposes or just for sharing with friends, Facebook tops the list for both, but women use it more, with 39% of women uploading content to the social networking site at least once a week, to 34% of men. YouTube follows, and is slightly more popular with men, at 21% uploading content to it at least once a week, followed by 19% of women. For general Facebook use, women use the social network more than men, at 82% to 78%.

Content storage in online cloud services begs the question of security, and females are slightly more concerned (61%) about unauthorized access to the content they store in cloud storage and backup services or social networking sites than males (57%).

When Facebook users were asked about privacy settings, 23% of men and women agreed that they do not know how to configure their Facebook privacy settings to their desired level of privacy. And when asked about their children’s Facebook privacy settings, males and females were again equally concerned, with 57% concerned that their children may not have the appropriate security and privacy settings.

Multi-device access to content and services

It’s a multi-device world, and both genders agree that being able to access all of their content from any device would be useful. 64% of women and 63% of men say it would be useful to have all their content accessible on all their devices wherever they are. And 60% of men and 59% of women agree it would be useful to be able to manage in one place all the content from the varied online services they use.

F-Secure’s personal content cloud solution Content Anywhere, which it offers through mobile and broadband operators, allows consumers to store, sync, access and share their photos, videos, documents and other files safely anywhere, from any device. For more information, visit

F-Secure’s Safe Profile helps make sure your Facebook profile is really as private as you want it to be. Safe Profile finds out how much of your Facebook profile is potentially visible to strangers, and helps you better protect your personal information. To try Safe Profile, log into Facebook and search for “Safe Profile Beta.”

*The F-Secure Digital Lifestyle Survey 2013 covered web interviews of 6,000 broadband subscribers aged 20–60 years from 15 countries: Germany, Italy, France, the UK, the Netherlands, Belgium, Sweden, Finland, Poland, the USA, Brazil, Chile, Colombia, Australia and Malaysia. The survey was completed by GfK, April 2013.